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Digital Specialist
Ref No.: 18-13959
Location: San Diego, California
Localizes content for digital initiatives and campaigns as directed by segment marketers.
Executes initiative and campaign plans:
Builds the digital elements of global and regional campaigns, under instruction of global segment marketing and regional programs
Provides input to regional segment/programs marketing on digital strategy as relevant
Leverages material created by the internal agency
Coordinates with regional event coordinators for digital elements of the event
Assists with marketing metrics:
Ensures the campaigns are created in alignment with the governance of the internal agency to measure the agreed upon metrics
Monitors and Analyses digital operational metrics to ensure campaigns are deployed successfully
Ensures digital excellence for marketing in region:
Marketo super user, social media expert

5+ years marketing communications experience in a corporate marketing department required.
3+ years of online marketing support experience required.
Experience in BioTech, healthcare or Life Science company an advantage.
Experience with marketing automation platforms such as Marketo, Customer Relationship Management platforms such as and Event Management software such as Cvent required.
Previous experience in email marketing, lead generation and online content development required.
HTML knowledge required
Proven excellence in execution and measurement of success.
Excellent communications (written/verbal) and interpersonal skills required.
Demonstrated ability to work across multiple groups.
Familiarity with the following is preferred, search engine optimisation, social media, Google Adwords
CMS knowledge an advantage
JavaScript/jQuery experience an advantage