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Marketing Specialist - Email II
Ref No.: 18-12253
Location: San Francisco, California
Role Description:-----The Email Marketing Specialist works within the Marketing team to build email campaigns and associated landing pages. This role includes coding responsive HTML emails, building template-based emails, and using Marketing Cloud's proprietary scripting language, automation, and database tools to ensure that emails are dynamic, efficiently coded, and render correctly across a wide variety of email and mobile clients. In addition, the Email Marketing Specialist is responsible for conducting preliminary testing for functional and rendering quality, and preparing program assets for deployment. ----------Responsibilities------Collaborate with members of the Digital Communications Team to manage, create, and deploy campaigns by executing tasks related to audience segmentation, email scheduling and email sending------Create HTML paste emails using HTML and inline CSS------Prepare Photoshop files as required, slicing/resizing images------Build emails/templates using Marketing Cloud template functionality------Leverage the Marketing Cloud tools and scripting language (ampScript) to update content and enable subscriber personalization------Communicate with internal stakeholders related to email revisions and other production topics------Schedule deployments in the Salesforce Marketing Cloud application and providing completion communications to the client----------

------BA/BS in Web Design and Development, Computer Science, Information Technology, Communications or related field; or equivalent experience with demonstrated proficiency.
------2-4 years experience in front-end web development with strong knowledge of hand-coding HTML and CSS.
------Working knowledge of responsive email coding techniques and best practices is a must.
------Experience working with SQL and relational databases.------Strong knowledge of Adobe Photoshop and Microsoft Office.
------Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals.
------Knowledge of email compliant HTML and email marketing platforms
------Excellent written and verbal communication skills, client-facing consulting skills, analytical and problem solving skills, and a strong attention to detail.
------Ability to work effectively within a team in a fast paced, entrepreneurial environment
------Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
------Experience with JavaScript, JQuery, PHP, ASP, Object Oriented Programming, and SQL Server is a plus.
------Experience with reporting and analysis of email metrics a plus.