Previous Job
Product Marketing Communications Manager, Direct Response
Ref No.: 18-07118
Location: Menlo Park, California
Develop positioning and messaging for Instagram's direct response ad products in partnership with Instagram's product and business marketing teams
Produce corresponding deliverables—messaging documents/presentations/ guides, product collateral, pitch decks
Bring to market across Instagram and Facebook's B2B marketing channels – Facebook salesforce, Marketing Partners/developers, PR, Facebook/Instagram for Business website, advertising, etc.
Uncover trends, data and insights to build out our ad proposition to internal (sales) and external (businesses, agencies) audiences
Work with cross-functional teams in Product Marketing, Marketing Science, Creative Shop, Business Marketing and Sales to deliver scope of work
Build concise and meaningful stories out of complex information to achieve specific objectives

6-8 years experience in marketing or advertising, developing strategy, positioning and messaging. Relevant experience includes account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizations
Ability to synthesize complex product features and client needs into simple, powerful stories
Ability to handle the pace and ambiguity that comes with working in a start-up environment
Strong analytical capabilities
Ability to think creatively
Strong writing, communication and presentation skills
Highly organized and able to balance multiple projects at the same time
Self-driven and motivated to work in a fast-paced, dynamic environment
Expertise in Word, PowerPoint, and Keynote; Adobe creative suite a plus
A passion for Instagram