Previous Job
Previous
Marketing Reporting Analyst
Ref No.: 18-05854
Location: San Francisco, California
Role: Marketing Reporting Analyst
Location: San Francisco , CA
Duration: 7 + months

Job Duties
  • Assess the team's reporting needs and tools, and make recommendations on reporting strategy, including key metrics and sources of data to align with overall marketing org metrics
  • Design reporting templates, dashboards, and data visualizations
  • Help configure and optimize the set up of social media listening and analytics tools
  • Collect, consolidate, and organize data to produce regular cadence of reports to measure marketing performance across paid, owned, and earned media
  • Provide analysis of data including key findings, actionable insights, and recommendations to inform strategy and campaign optimization
  • Analyze historical brand marketing campaign data and competitive insights to develop benchmarks for key brand marketing metrics
  • Develop new analytics tools or models to enable Marketing to make faster, smarter business decisions and expand the use of data across the brand marketing team
  • Use social media intelligence as a research tool kit to feed into brand strategy, campaign, and creative planning
  • Run campaign debriefs and pull together executive-level reports in order to share key insights and recommendations to feed into future campaign planning
  • Collaborate with internal analytics teams to connect upper-funnel marketing efforts with down-funnel user database
  • 4+ years of proven experience working with a variety of brand marketing data sets, developing reporting templates, and performing deep-dive analyses to deliver actionable insights.
  • An understanding of brand and upper-funnel marketing metrics including campaign reach, effectiveness, and efficiency metrics.
  • Strong understanding of content and social media metrics including paid, owned, and earned media, data caveats by channel, and how these caveats can affect reporting.
  • Fluent in tools digital marketing analytics platforms including Facebook Business Manager, Twitter Analytics, LinkedIn, and social media management platforms such as Sprinklr, and listening platforms such as Sysomos.
  • Ability to apply business judgment to quantitative analyses and provide actionable insights and to communicate results clearly.
  • Ability to collaborate with a variety of stakeholders and strong relationship-building skills.
  • Ability to manage multiple projects at once, a large volume of requests an how to prioritize workload.
Education:
  • Bachelors Degree