Previous Job
Agency Field Marketing Specialist – Verticals
Ref No.: 18-04258
Location: Sunnyvale, California
Title: Marketing Manager
Locations: Washington, DC (Only onsite 2 days a week)
Duration: 12 months

The Field Marketing Manager role requires strategic thinking as well as the can-do attitude of a proven individual contributor. The Manager will work with other internal stakeholders to create and execute the marketing/demand generation strategy for Enterprise Accounts in key vertical markets (such as Education, Healthcare, High Tech, Retail, Oil and Gas), both direct and through the client. Primarily- but not exclusively- in the United States. The role will also include marketing program development and execution. Critical to success, the candidate must have a an understanding of the business problems facing today's IT decision makers, a deep understanding of channel partners, a track record in developing strong relationships with internal sales/product/marketing teams and a relentless focus on metrics and results.

Responsibilities include:
  • Working closely with key internal stakeholders (sales teams, corporate marketing, solutions marketing, and technical experts) to help develop and define the go to market strategy and demand generation strategies... And executing the marketing component.
  • Assisting, accelerating, and creating sales opportunities that drives revenue.
  • Day to day project management and execution of custom and strategic events.
  • Building relationships with customer's sales, marketing, and product management personnel at various levels to identify new opportunities that benefit both the customer and the client.
  • Driving engagement with customer by creating a regular cadence of communications with customer contacts which includes content development, database management, and response metric tracking/reporting.
  • Developing an understanding of the customer and the strategies and objectives of the client's direct and partner sales teams.
  • Managing budget of Opex & MDF funds

Required skills/experience:
  • Results driven; does what it takes to get the job done and naturally goes the extra mile
  • History of building and maintaining successful relationships with sales teams and partners in order to build a marketing strategy and then to implement it. Specific examples and references will be required.
  • As an individual contributor, have a range of marketing analytic, strategic and tactical skills to execute agreed upon plan and to take on new tasks as plans change to get the job done.
  • Ability to thrive in a fast paced work environment with limited direction/supervision as well as adapt to continually changing priorities and aggressive project timeframes
  • Strong collaboration skills to interact and influence key stakeholders in the business groups, marketing, field and channel teams.
  • Exceptional communication skills, with a can do attitude and the ability to develop creative solutions to problems
  • Five+ years of technology marketing experience with an understanding of the channel
  • Familiarity with marketing and sales automation systems such as Eloqua and
  • Ability to travel up to 25%