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Digital Marketing Manager Digital Marketing Manager
Ref No.: 17-13545
Location: Carlsbad, California
The Digital Marketing Manager will be an expert in paid media advertising strategies and capabilities associated with Demand Generation efforts, with a well developed understanding of related tools and web technologies. The ideal candidate will be an individual who is passionate, has a vision for the future of the web and mobile, and is focused on delivering results while continuously improving customer experience within our digital channels. To be successful, the candidate for this role must be comfortable working in a highly matrixed environment, in a global organization, and collaborating with large teams across the company. The Digital Marketing Manager will be an experienced marketer who can evangelize and train others in our marketing organization about digital media as well as support a team of talented professionals from strategy through execution. This role will work at the group level as well as across multiple regions and divisions to ensure that eCommerce and digital channels are an integral part of the marketing mix and that the objectives of channel preference are delivered upon.

Help lead day to day development and delivery of Digital Marketing advertising strategies, executions, and reporting as well as thorough ROI analysis across all demand generation channels
Leverage analytics data to track and report campaign and channel effectivness, uncover relevant insights, and identify optimization opoutunities across paid media channels
Assisit in the development and use of advanced data centeric tartgeting capabilities to drive improvements in channel effectivness
Partner with team members and business partners to develop, execute, and measure integrated digital marketing campaigns, aligned with business goals
Collaborate with internal clients to deliver enhanced digital marketing solutions
Provide strategic guidance, leadership, and development to members of the digital marketing team to ensure they stay current with changes in the digital marketing space
Influence and educate team members and the wider marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing, advertising, and selling tactics and technologies
Use sound methodologies to test new strategies, tools, and capabilities that serve to advance Group performance

Minimum of 4 years of progressive experience in Digital Marketing, specifically paid media
4+ years of experience in customer driven digital marketing, advertising, or eCommerce from consumer or technology industries
Expertise in all aspects of SEM using Google AdWords, Bing, and other paid search platforms
Experience managing and optimizing social media and display advertising campaigns via native and managed platforms
Proven track record of creating, optimizing, and reinventing campaigns to constantly improve results delivered
Strong analytical and excel skills with the ability to quickly isolate data and insights
Direct experience with Adobe Media Optimizer (or other DSP’s), Adobe Analytics/Omniture, and DMP platforms a plus
Experience managing multiple strategic clients and budget allocations
Excellent verbal and written communication skills
Strong time management, organizational, planning, and prioritization skills
Ability to manage and prioritize multiple projects
Self directed and motivated, with the ability to efficiently operate independently
Ability to build effective working relationships with colleagues inside and outside the organization
Preferred Qualifications:
Google AdWords Certification
Account or project management experience
DMP Experience
Science based work or educational experience a plus, but not needed