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Reference # : 17-93904 Title : Marketing Coordinator (Medical/Biotech/Pharma)
Location : Carlsbad, California 92008, CA
Experience Level : Start Date : 12/21/2017  
Description
 
DESCRIPTION: 

Artech is currently seeking to add to the below position


Job Title:         Marketing Coordinator (Medical/Biotech/Pharma)
Job ID: TMO-REQ-000330
Location: 5781 Van Allen Way, Carlsbad, California 92008
Duration: 07 Months contract

The Regional Market Development Manager (RMD) for Genotyping is responsible for the Go-to-Market strategy and demand generation for North America. S/he will lead the development and execution of channel optimization marketing plans to support the salesforce that sells the genotyping portfolio in a market environment targeting AgriGenomics, Reproductive Health, translational medicine, research, diagnostic, and clinical reference laboratories.  Reports to Leader, Regional Market Development.

The successful candidate will be a results oriented leader and will coordinate closely with the Genotyping Global Market Development Leader, Product Management and other partners at various levels in the company to develop and execute tactical marketing plans and positioning.  Additionally, s/he will partner with Business Units, Sales, Events Marketing, and Executive Management to execute integrated marketing programs designed to help achieve North America sales, marketing, and revenue goals. S/he acts as project lead and liaison to internal and outside vendors, maintaining excellent professional relationships, in order to facilitate the conversion of marketing ideas and messages into effective marketing programs.  Marketing channel responsibility includes, but is not limited to, sales force, digital, commercial partners and (where applicable) distributors.  The successful candidate will have experience in life science marketing, product management, and/or sales, and have exceptional teamwork, communication and execution skills paired with strong organizational skills to achieve goals on time.  Previous experience in using real-time PCR, microarrays or sequencing is a plus.

Responsibilities include but are not limited to:

Lead cross functional teams as an individual contributor to develop tactical action plans that drive growth in key channels and customer segments.
Strong collaboration with Global Market Development teammates, ensuring strategic alignment across product and target market segments, championing a unified message and position to internal and external customers.
Drive lead generation programs that result in sales and long term customer satisfaction.  Measure and report on market effectiveness
Develop messaging & tools that communicate the value/brand directly to customers through multiple channels, including sales force, and digital marketing.
Lead and drive strategy, cross-business coordination and tactical execution for selected North America-based trade shows and conferences, from large international conferences, to smaller local workshops and seminars.
SKILLS and REQUIREMENTS

Required: Bachelor's degree in molecular biology, genetics, biology, microbiology, and/or cell biology or related discipline with >2 years experience in a marketing or product marketing role. Sales experience a plus.

Required: Has working understanding of corporate marketing functions, planning and strategy

Required: Ability to work on problems of routine to diverse scope.  Ability to effectively communicate with sales team and other stakeholders.  Identifies problems, proposes resolutions, gains cooperation of others to implement efficient solutions. 

COMMUNICATION, WRITTEN AND ORAL

Participate proactively and consistently, and play an active, positive role in working through various levels of operating mechanisms, including internal and external partners to achieve goals of the company, customer, and colleagues. 
Ability to lead and provide functional area guidance and expertise to the team.
Provide routine updates through verbal and written communication of successes, failures, best practices, etc. to improve the overall operating efficiency of the team. 
Must be willing to learn and take coaching from peers and supervisors/superiors, both in success and failure. 
TIME MANAGEMENT

Field travel as necessary (up to 10% travel)
Utilize proven organizational skills to successfully manage territory sales activities.


Please apply on our company website (www.artechinfo.com) with reference to job ID, or contact me at Pradeep.V@artechinfo.com / 973.507.7539
 
Pradeep
Team Lead – Staffing
Artech Information Systems LLC
360 Mt. Kemble Avenue, Suite 2000 | Morristown, NJ 07960
Office: 973.507.7539 | Fax: 973.998.2599
Email:
Pradeep.V@artechinfo.com | Website: www.artechinfo.com
About Artech Information Systems LLC
Artech is an employer-of-choice for the last 25 years to over 7,500 consultants across the globe. We recruit top-notch talent for over 70 Fortune and Government clients coast-to-coast across the U.S., India, and China. We are #1 Largest Woman-Owned IT Staffing Firm in the US and this may be your opportunity to join us! For more check: www.artechinfo.com
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