Supports various Marketing teams to define and develop Omni-channel Marketing campaigns and queries for database pulls to support promotional, survey, analytical and ad-hoc requests.
Understands the loyalty database, backend processes, and frequent flyer program to provide support around the company's needs to generate revenue, gain Customer insight and/or maintain the loyalty program's competitiveness.
Performs quality control on developed via Omni-Channel campaigns and SQL scripts
Works with various Marketing teams to assess technology needs to support, track and segment Customer and Membership data trends.
Responsible for ensuring accuracy, completeness, and standard adherence for assigned projects.
Responsible for research on data related questions from cross-functional Analysts within and external to Marketing
Responsible for leading and executing User Acceptance Testing (UAT) for data warehouse related projects.
Develops process standards in order to streamline the campaign development and database query process.
Implements projects in conjunction with the Customer/Rapid Rewards production, Marketing Customer Data warehouse, and/or Enterprise Data warehouse teams.
Liason between internal departments and vendors.
Liason between Southwest's Technology and Marketing Teams related to changes of Marketing tables or views that may impact Marketing Analysts.
Maintains an understanding of new technology and trends.
Assists in finding most cost effective methods of implementation with an eye to always finding ways to contain costs