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Marketing Analyst
Ref No.: 18-14966
Location: Lowell, Massachusetts
Job Description: Marketing Automation Specialist (Marketo)

Responsibilities:

• Use Marketo to manage, implement, and execute marketing campaigns including drip and batch sends
• Work alongside data team to ensure marketing data is sync'ed between systems and field mappings are setup properly meet ongoing and new requirements.
• Create engaging emails using our templates
• Day to day maintenance and troubleshooting
• Create standard reports in Marketo to publish to stakeholders

Skills & experience:

• Minimum two years working in marketing automation systems (Marketo experience required)
• Salesforce experience
• Knowledge of marketing automation best practices and industry standards
• Database marketing experience

Typically requires an advanced Degree or equivalent and 2 years of relevant work experience. If no advanced Degree is acquired, then 5 years of relevant experience is required.