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Market Strategy Analyst
Ref No.: 18-13783
Location: Costa Mesa, California
Job Title- Market Strategy Analyst
Job Duration- 03 Months (Possible Extension/Conversion)
Job Location- Costa Mesa, CA


Description:
Business Justification Goal of any business intelligence program is to ...
  • Optimize distinct business capabilities to gain competitive advantage
  • Perform analysis that allows senior management to make more informed decisions that then influence product planning, product marketing, etc.
  • Improve understanding of market dynamics and leverage for better forecasting and planning
  • Drive innovation and strategy across product, sales, and marketing domains
Intern project description:
  • Establish and grow business intelligence program capable of generating insights that improve decision making throughout business
  • Complete market landscape assessment (e.g., market sizing, market trends, key competitor identification, new market entrants)
  • Develop and execute consumer insight project (e.g., identify consumer research needs, select consumer research firm, design consumer survey, package and present results of consumer survey)
  • Build competitive intelligence repository (e.g., complete SWOT analyses for Top ~5 competitors, compare and contrast product features / functionality across main competitors, summarize recent and relevant competitor activity)
  • Create business intelligence content to inform key functions (e.g., Sales guidance and competitive product overviews, Marketing briefs with suggested marketing strategies and tactics, technical product evaluations and comparisons)
Learning objective(s):
  • Develop general understanding of marketing strategy and how business intelligence informs strategic decision making process
  • Gain experience designing and executing consumer research
  • Learn general market landscapes of all three primary industries – Partner Solutions competes in
  • Improve ability to take information / insights and package to tell compelling stories and influence key stakeholders