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Social Media Campaign Manager
Ref No.: 18-12934
Location: Stamford, Connecticut
The Digital Marketing Social Media Consultant will support the digital marketing team with paid social media strategy and set up for LinkedIn and Facebook. This role will be strategic, consultative and hands-on, working closely with marketing peers in the multiple business units to ensure campaigns are executed flawlessly and achieve their desired outcomes. This position will report to the Director of Digital Marketing.

Key responsibilities:
• Work directly with the Director of Digital Marketing, World Wide Events Team and India SEM Specialist to consult on paid social campaign – strategy and set up
• Consults on content strategy for paid social channels
o Hands on set up and review of campaigns events
• Perform data analysis of key metrics from campaign reports and Google Analytics to identify, recommend and optimize paid social programs. Including:
o Campaign tactics and channel analysis
o Budget optimization
o Benchmark analysis
o Aligning ad copy to the website content/experience
o Ensuring stakeholders understand the evolving best practices related to social media and retargeting
• Create and maintain positive client relationships and communicate program results.

Personal Qualities
The ideal candidate will be:
• Strategic – applies strong business acumen and decision making skills
• Analytical – understand best metrics to analyze in order to find weaknesses or areas of improvement
• Creative – form new processes/campaigns/content in order to impact the business in a positive manner
• Collaborative – achieve meaningful progress working with others inside and outside the Marketing department
• Eager – a strong desire to positively impact the customer experience
• Responsible – make decisions and independently manage projects
• Excellent attention to detail, strong communication skills and solid work ethic
• Highly organized with excellent time and project management skills
• Ability to balance multiple demands and thrive in a collaborative environment

Qualifications
• BS or BA in Web/Interactive Development, Digital Marketing, Information Technology, Marketing, Communications, Business, or related field
• 3-5 years digital marketing experience – B2B marketing environment a must
• Strong computer/technical skill and ability to quickly master new software
• Excellent attention to detail, project management
• Strong communication skills
• Strong work ethic
• Experience with a combination of the following: Marketing Automation, Google AdWords, Google Analytics, Content Management Systems, social channels