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Marketing Specialist I
Ref No.: 18-11630
Location: Mountain View, California
Marketing Specialist 
Mountain View, CA
6+ Months Contract  


Summary:

 
  • The Norton New Ventures Product Marketing team is looking for a Global Marketing Operations Specialist to support our growing Mobile App store optimization programs.
  • We are a high performing team that is excited to test and build new programs.
  • You'll be responsible for helping to drive and implement the overall App store strategy across the portfolio of Client's apps.
  • This role will focus on conducting and brain-storming test cases with the new ventures product marketing team and driving growth of the App Store program.
  • The role will also help expand the internal visibility of the App store program and the successful candidate will serve as an ASO evangelist to cross-functional teams.
 
Responsibilities:-
  • App store optimization roadmap and pipeline planning.
  • Change copy/creative edits, prepare for Norton Mobile Apps related to every release and App store optimization tests.
  • Track team test ideas and hypotheses; assist with prioritization and scheduling.
  • Follow through localization needs and legal reviews to help ensure timely readiness for App releases, launches, optimization tests per app per app store.
  • Help review agency contracts, terms and conditions, refund policies, help document relevant industry standards (Apple and Google Research), submit and manage purchase orders.
  • App store optimization roadmap and pipeline planning.
  • Own metadata changes for across portfolio.
  • Drive organic downloads through keyword optimization and conversion rate optimization.
  • Follow through localization needs and legal reviews to help ensure timely readiness for App releases, launches, optimization tests per app per app store.
  • Develop test and learn plans that can be translated into actionable insights.
  • Work cross-functionally with product, creative, legal and acquisition to drive testing plans.
  • Report on rankings and overall health across the app portfolio.
 
Education : Bachelor's degree in marketing/business administration or analytics.