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Data Analytics (Website Analytics)
Ref No.: 18-11487
Location: El Segundo, California
Position Type:Contract
Data Analytics (Website Analytics)
El Segundo, CA
ASAP through December 31, 2018 to start


Must Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of:
  • Website/mobile (Adobe/Google Analytics)
  • DMP/Digital media (nice to have)
  • Social (nice to have)
  • Data to analyze
  • Account data (first and 3rd party), including demographics
  • Transactional data (product registrations, eComm, offer redemption)
  • Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)
  • Data science language skills (Retention/Data Lead only)
  • Date work (SQL)
  • R
  • Python
  • Modelling/Client
  • Other packages / platforms / skills
  • Data mining/profiling
  • Data visualization: advanced Excel, Tableau, Power BI
  • Management experience (leads only)
Project Overview: Our dot-com Analytics program will provide our client with a measurement strategy and a reporting/analysis structure that will inform business, marketing and optimization decisions, while improving the user experience on the client's main consumer website.

Responsibilities:
  • Deliver Data-driven, actionable insights
  • Analyze on-site customer journeys under an optimization-focused lens
  • Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis
  • Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role
  • Develop an intimate understanding of our client's business and their customers, and pro-actively identify ways to help our clients achieve their goals
  • Work closely with account teams to identify opportunities, participate in sales pitches and strengthen leadership position in digital transformation
  • Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking
Experience Guidelines:
  • 3-6 years of experience with a focus in Site Analytics and Optimization or related fields.
  • Bachelor's degree, in Marketing, Business, Engineering or a related field.
  • Passion for digital analytics, working with data and deriving insights to answer client business questions
  • Experience leading and delivering analytics engagements
  • Strong knowledge of the digital space and digital analytics
  • Strong communication and client service skills
  • Strong organizational skills and attention to detail
  • Strong consultative skills and the ability to challenge status quo and gain adoption
  • Comfort with working in and contributing to a fast-paced, team based environment
  • Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
  • Proficiency in Adobe Analytics and other Adobe Marketing Cloud products, specifically Test and Target
  • Proven ability to influence stakeholder and senior leaders, and manage organizational change
  • Recruit and Manage team of 'rock-star' analysts
  • Build a customer obsessed culture and grow our business