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Digital Campaign Manager
Ref No.: 18-10758
Location: San Rafael, California
Job ID: 8278994
Job Title: Digital Campaign Manager
Duration: 6+ Months
Location: San Rafael, CA


Job Description:
  • The role has primary responsibility of digital marketing automation processes and CRM systems including administration, maintenance and reporting of marketing campaigns.
  • The role will collaborate with cross-functional business units to analyze multi-channel digital marketing campaigns including email, web, and social media.
  • The role will support lead generation and lead nurturing activities such list acquisition, web banner placements and digital ad and keyword purchases.
  • The individual will work with Marketing and Sales stakeholders to integrate with broader marketing initiatives.
  • At direction of product marketing, execute and monitor impactful digital marketing campaigns via online channels including email, social media and web interaction.
  • Employ digital analytics tools to track and manage marketing campaign performance across channels.
  • Provide insight and strategic recommendations to marketing on:
  • Lead generation and nurturing via lead database building, segmentation, list acquisition; data quality management
  • Management and refinement of lead scoring/sourcing qualification, inbound marking integration, and lead to sales workflows
  • Online behavior tracking
  • CRM integration with Salesforce.com
  • Digital marketing analytics including email, social and web
  • Email marketing best practices such as segmentation and testing, profiling, drip-campaigns, and targeting.
  • Pharmaceutical or healthcare industry experience is highly desired
  • Minimum 3-5 years managing digital marketing campaigns for Rx products from start to finish; targeting, execution and analytics
  • Results-driven with exceptional detail and knowledge around metrics, specifically lead segmentation, A/B testing and ROI analysis
  • Expertise with administrative aspects of marketing automation systems such as Marketo, Marketing Cloud, Hubspot, and/or Hootsuite
  • Experience with managing marketing leads in CRM systems such as Salesforce.com
  • Expertise with generating impactful reports and trends analysis via Google Analytics
  • Significant project management experience in cross functional teams.
  • Driven, accountable, a self-starter, with ability to work under pressure and tight deadlines; multi-task and prioritize projects