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Paid Search Specialist
Ref No.: 18-10440
Location: Carlsbad, California
Position Summary: The Paid Search Specialist will be responsible for planning; managing, optimizing, and analyzing paid search activities. The ideal candidate will possess a strong project paid search management background and a strong background in project management with some knowledge in SEO. You will demonstrate excellent leadership skills that map to Thermo Fisher Scientific core competencies. You must be able to develop and drive high-level strategic initiatives, but you can also roll up your sleeves, dig in and get the job done. You will also be excellent at driving results, being able to coordinate large, multi-functional projects on-time, anticipate bottlenecks, and balance the business needs versus technical constraints.Key Responsibilities: Paid search strategy: Responsible for the overall strategy, delivery and driving improvements for the paid search programPaid search account set up audits: Create and link new accounts as needed, audit and monitor accounts to drive improvement across the organization. Conduct detailed paid search needs assessment, define requirements and timelineExpansion of paid search program: Create and communicate strategies across different organizations for new opportunities in the company and align teams to a common goal. Experience with Shopping Ads and Retargeting required.Maintain paid search program: Maintain the most up-to-date knowledge of paid search best practices and strategiesConsultation and training: Act as an internal strategic point of contact for paid search strategies and train groups of all skill levels on best practicesBudget & Forecasting: Process paid search invoices and ensure vendors are paid on time, budgets are on pace and KPIs are being metAudience Creation: Be a member of the audience team that creates segmentation strategies that include depth, duration, frequency, event interaction, channel, geo, device, network, creative and moreCommunication: Collaborate with various teams to effectively drive all aspects of Digital AdvertisingProject Management: Demonstrated ability for being detail-oriented, self-motivated and driving follow-throughVendor Management: Work closely with vendors and ensure service requirements are clearly understood and all service delivery expectations are definedReporting: Proactively review & assess performance metrics and suggest recommendations to improve paid search program. Administer daily, weekly and monthly reporting on all paid search program data. Establish KPI's and set up web analytics dashboard reportsWorking with the Digital Marketing Analytics team to determine the effectiveness of marketing campaigns and channels through KPI management and ROI marketing metricsMinimum Requirements/Qualifications: 5+ years search engine marketing experience managing large-scale accounts with six figure monthly budgets. Agency experience a plusExperience training paid search teams on campaign strategies and best practices.Experience working with enterprise level web analytics tools. Adobe Analytics experience preferred.Experience with enterprise level paid search portfolio management platforms. Adobe Media Optimizer preferred.Demonstrate the ability to perform well and remain organized under tight deadlines. Project management platform / software experience a plus.Demonstrate the ability and willingness to work together as a teamDemonstrate the ability and willingness to take direction from superiorsHave strong analytical skills with ability to drive actions from large data setsA consistent record of leading a program from conception through completionPossess critical strategic thinking, readily identify obstacles and offer solutionsAble to assess and develop a plan, run with it, but willing to seek guidance as neededAbility to write concise and clear guidance or summaries based on insightsKnowledge with visualization packages, including Tableau or DatoramaKnowledge with tag management systems (e.g., Adobe DTM, Ensighten)Strong Microsoft Office skills: Excel, PowerPoint, Outlook Education: BS degree preferred; emphasis in business, marketing and/or ecommerce. Non-Negotiable Hiring Criteria: (List 3-5 key quantifiable skills or position requirements that the candidate must have to be considered for this position.)Demonstrate ability to drive programs Demonstrate they can be given a goal and deliver Demonstrate they can drive results (show data)