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Marketing Manager V
Ref No.: 18-06728
Location: Madison, New Jersey
Job Description: Director Level Role

• HCP Channel Lead for Advil. Support HCP activation for N24HR and Prep-H.
• See below for scope
• and extend and accelerate PREP-H #1 Reco with Rapid Relief.

Advil HCP Lead Responsibilities (80% time)
• Lead HCP Advil Advertising Evolution (in market Q2 target date)
o Partner with agency/insights to define market research needs and align on research plan
o Lead agency in development of art and message stimuli
 Partner with brand/RC to pre-clear advertising with RC (identify watch outs)
• Execute in-line HCP plans
o Lead agency status meetings to develop in-line assets
o Monitor and optimize promotional mix
o Monitor HCP competitive environment and sever as brand POC
o Prepare HCP Leadership (MBR) dashboards

• Manage budget/PO/Invoicing process

Digestive Health (20%)
• Provide ABM responsible for HCP channel, campaign evolution guidance and in-market promotional optimization support to drive AWR/engagement levels.

Please see attachments
Position Comments visible to MSP and Supplier: start ASAP
3 months with possibility to extend to 6
20-25 hours / week