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Marketing Consultant 5
Ref No.: 18-04692
Location: Enfield, Connecticut
Title: Marketing Consultant 5
Location: Enfield CT
Duration: 12+ Months
Develops marketing strategies, roll-out plans and marketing materials to creatively promote workplace retirement and or voluntary products and services to plan key audiences
Coordinates marketing efforts by planning and implementing marketing programs in order to meet identified current and future business needs.
Writes compelling copy backed by solid understanding of product positioning, audience and message strategy and financial services.
Understands a variety of marketing tactics and develops innovative marketing communication materials for a variety of media, including brochures, events, direct mailer, email blasts, websites, and PPT presentations.
Creates internal communications to help sales team understand and sell products.
Cultivate day-to day internal and partner relationships where you drive discussions for continual improvement of programs. Actively raise ideas for improving programs and be inspired to take risks and try new approaches.
Maintain a deep understanding of competitive landscape and sales channel nuances.
Project manager who maintains and communicates the status—including issues, deliverables and project progression—around a variety of project plans in support of current initiatives.
Provide Senior Marketing leadership and business partner with reporting metrics on all initiatives/programs/projects
  • Bachelor's degree with at least 10 years of marketing experience; 3-5 years of this experience should be in the form of strategic marketing, and a minimum of 3-5 years of this experience should have dealt with retirement and or voluntary marketing in an intermediary-sold environment.
  • Strong knowledge of marketing principles and formulation of marketing strategy and robust programs.
  • Strong program and project management skills are paramount to the success of this role.
  • Prior experience in relationship management preferred.
  • Ability to juggle, prioritize and balance goals, projects and personalities.
  • Excellent analytical, organizational, and presentation skills.
  • Excellent verbal and written communication skills with the ability to prepare clear and concise briefs