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Media Analyst 1
Ref No.: 17-14375
Location: Ottawa, Ontario
Provide reporting, analysis and optimization strategies across the entire campaign asset hierarchy, including ad, creative, placement, retargeting tactics, etc. Observe and evaluate trends of display media campaigns and provides recommendations for optimization tactics, to help drive campaign efficiency and effectiveness Tag digital media plans through use of third party ad server, and proprietary products Assist with executing and trafficking campaigns in third party ad server, DoubleClick Aid other analysts in maintaining and managing retargeting segments and data sources to fuel targeting strategies Utilize proprietary tools and third party ad serving technologies to provide insightful media and marketing analysis Support media team with finance and billing operations and reconciliation Other day-to-day support as needed

AdOps experience and 3rd party ad server trafficking experience required. DCM experience a plus. Advanced proficiency in Excel, pivot-tables, V-lookups, and graphics, SQL and Tableau a plus Strong analytical skills and ability to judge and quantify results of advertising i.e., understand true value of ROI, understand/describe impact of results, compare actual results to projections and know what to do with this information i.e., how to optimize placements, which promotions to recommend, etc. In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions. Intimate understanding of digital media attribution with a particular focus on DR objectives Strong attention to detail, able to manage multiple projects Experience with Marketing Cloud solutions a plus 3 to 5 years of direct digital media experience at an agency, publisher, or vendor Experience working in a media planner, media analytics, operations at an advertising or media agency preferred Bachelor degree

Skills:
Required
ADVERTISING
DATA MANAGEMENT
DIGITAL MEDIA
MARKETING
OPERATIONS
Additional
OPTIMIZATION
ROI
SOLUTIONS
BILLING
DATA SOURCES
DOUBLECLICK
EXCEL
FINANCE
MARKETING ANALYSIS
RECONCILIATION
SQL