Digital and Social Strategist
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Digital and Social Strategist
Ref No.: 16-02193
Location: Mason, Ohio
Start Date / End Date: 08/22/2016 to 03/31/2017
Job Title: SHOPPER MARKETING PLANNER


*This is a backfill role for a worker who will be out on maternity leave. The timing of when she will be out is unknown, as she is going through the adoption process. This candidate would fill in and has the ability to work up through March when another team member will be out on maternity leave.
Please make sure submitted candidates are aware that there is no set start date at the moment, however once the adoption goes through for the current worker, General Mills will need this person right away!

FUNCTION/POSITION OVERVIEW
Integrated Shopper Marketing (ISM) creates and executes customer-centric, local-level marketing and event programs in partnership with our brand teams, sales teams, and retailers.
General Mills is seeking a Shopper Marketing Planner on our Kroger Business Center (KBC) to lead account-specific shopper marketing planning including campaign/creative briefs and project execution for the Kroger account. This position reports to the Shopper Marketing Manager. It requires considerable interaction with customers as well as internal sales teams and agencies.

SKILLS EMPLOYEE WILL GAIN
• Work closely with the sales organization to understand their business needs and how customers work
• Represent GMI shopper marketing plans and performance to key customers
• Gain a deeper understanding of ISM and the business dynamics of shopper marketing
• Build influence across multiple stakeholders both across and up the organization

RESPONSIBILITIES
In this role you will:
• Lead cross-functional shopper marketing program planning and execution for key market mover(s)
• Develop shopper marketing plans and presentations
• Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
• Conduct data/event analysis on key marketing programs
• Attend customer meetings and foster strong working relationships with key marketing and merchandising leaders
• Manage day to day agency relationships and project flow
• Maintain account level shopper marketing budget and approve invoices
• Act as key Operating Unit point for customer marketing support

ADDITIONAL SKILLS/EXPERIENCES
Strong project management skills
Proven executional excellence, creativity, planning discipline, agility, and resiliency
Exceptional communication and analytical skills
Ability to manage and prioritize multiple initiatives and customer/project needs
Ability to effectively interact with and influence the customers
Experience working and cross-functionally
Results driven, entrepreneurial work style
Years of Experience: 2-4 years of Shopper Marketing/Promotion experience

M-F, 8:30 to 5:00