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Project Manager II, Global Digital MCE Strategy
Ref No.: 18-01270
Location: Cambridge, Massachusetts
Position Type:Contract
Start Date / End Date: 06/05/2018 to 12/29/2018
Candidate will partner with global and country brand teams and their agencies to develop innovative digital solutions to support their brand strategies and business goals. Using customer insights and technology platforms, you will put the customer at the center of an integrated digital and traditional channel experience to ensure they receive a consistent seamless customer experience with our brands and communications when, where and how they prefer. An ideal candidate is someone who thrives on developing new innovative solutions and ideas without a blueprint and executes these plans with precision.
Worker will report to the Senior Director, Global MCE Strategy for the Genzyme Business Unit of Sanofi and will be located in Cambridge, MA.
KEY RESPONSIBILITIES
Partner with brands to understand their existing digital foundation, brand strategy, business goals and translate these inputs into a plan to optimize their digital footprint (owned, earned, paid)
Support website strategy, UX design, content strategy in partnership with brands and their agencies
Drive integration of brand's existing digital footprint with new multichannel engagement technology platforms under direction of Senior Director, MCE Strategy
Establish KPI measurement plans and extract insights through analytics
Identify new digital innovation opportunities (technologies, partners, trends) to present to brand teams

BASIC QUALIFICATIONS
Bachelor's degree in Business or Communications, prefer Master's degree
8+ years of digital marketing experience, preferably a combination of agency and client side
Industry experience in pharmaceutical, biotech, medical device, consumer health, and/or digital health
Experience and understanding in writing functional and technical digital documents
Experience developing strategic briefs, directing and managing agencies
Ability to explain digital concepts to non-digital experts
Strong website competency: Ability to provide direction on website strategy, optimization, and development in partnering with brand teams and their agencies
Ability to develop integrated owned, earned and paid channel plans
Understanding of and experience with owned digital platforms such as CRM, marketing automation, website etc.
Understanding of and experience with digital and analytic platforms and tools used to optimize owned platforms
Strong analytical and problem solving skills
Ability to analyze large amounts of information – both quantitative and qualitative – and synthesize customer and business insights into the development of digital strategies
Strong experience collaborating with multi-functional teams across a complex, large company environment
Self-starter, demonstrates initiative
Exceptional interpersonal, organizational, communication and decision making skills
Detail-oriented and highly organized with the ability to manage multiple deadlines efficientle
Solid grasp of social, digital, traditional channels, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
Ability and willingness to travel up to 25%

Bachelor's degree in Business or Communications, prefer Master's degree