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ASSOCIATE MARKETING MANAGER
Ref No.: 18-00384
Location: Berkeley, California
Start Date / End Date: 02/05/2018 to 05/05/2018
POSITION OVERVIEW:
Annie's Associate Marketing Manager will be responsible for a variety of management functions across Annie's portfolio of products. They will be a key member of the business team who will provide strategic thinking and lead projects from idea through execution. The ideal candidate has marketing experience (ideally in a consumer packaged goods company) as well as experience with project management. Keys to success will be strong organizational skills with attention to detail, excellent communication skills, a can-do attitude, a passion for variety, and the ability to wear many hats. This individual must be able to lead teams and provide a compelling vision, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and a strong executer.

MINIMUM QUALIFICATIONS
  • MBA
  • 3+ years marketing work experience, Consumer Goods (Client) preferred
  • Strong communication, analytical and execution skills
  • Excellent computer skills (Excel, PowerPoint, Word)
  • Experience with syndicated data (IRI, Nielsen, Spins)
  • History of collaboration and leading teams (cross-functional, agencies, etc.)
  • Ability to build strong relationships and influence

RESPONSIBILITIES
  • Business strategy: Provide vision and strategic thinking to achieve business objectives. Contribute and evaluate business building strategies, owning both topline and bottom line results.
  • Marketing Execution: Develop and execute the marketing activation plan, including price promotions, in store creative and campaign planning with internal and external partners.
  • Project Management: Lead packaging projects, product improvements, or new product commercialization, working across the cross-functional team to deliver results.
  • Business Analysis and Tracking: Track in market performance and lead forecasting process, identifying issues and opportunities. Work with sales, finance and operations on analysis and recommendations.
  • Consumer Insights: Become the voice of the consumer by synthesizing insights across all touchpoints. Determine key questions and research needs to move the business forward. Work with the consumer insights team to charter research projects and translate insights to business strategies.

PERSONAL ATTRIBUTES:
  • Passion for natural and organic products.
  • Proactive self-starter; with sense of urgency to achieve results.
  • Quick study, flexible and willing to handle a fast paced, ever changing work environment.
  • Energetic and level headed, good at problem solving.
  • Ability to operate in a team environment with a "can do” attitude.
  • Brings their whole self to work. Is humble and willing to learn.