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UNICA Buisness Solutions Architect
Ref No.: 17-00128
Location: Jericho, New York
Position Type:Contract
Start Date: 07/21/2017
Responsibilities include but are not limited to:
  • Use IBM Campaign (formally Unica) to design, execute, measure and optimize outbound marketing campaigns
  • Act as Technical Architect, Business Subject Matter Expert and Project Manager to build marketing technology solutions.
  • Lead and gather campaign requirements from the company business units.
  • Fully understand the marketing program and backend measurements.
  • Support strategic goals to deliver innovative solutions and solve problems creatively.
  • Educate and enforce the best practices in campaign design and execution.
  • Design and prepare campaign flows, macros, segments.
  • Effectively manage and lead internal team of campaign developers to design / monitor and execute
  • Lead stakeholder meetings and collaborate with business clients on prioritization and issue resolutions
Required Skills/Experience:
  • Bachelors degree in Business/Marketing or Computer Science
  • 6 - 8 years' experience using IBM's Unica Campaign solution preferred
  • Prior experience in marketing database solutions; experience in direct mail marketing a plus
  • Experience in process improvement, database development, data process engineering, CRM solutions, software development, or master data management
  • Ability to write highly complex Unica flows
  • Strong project coordination skills and decision making skills
  • Strong written and verbal communication skills to interface with both internal and external teams