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Senior Manager, Digital Marketing Strategy (Digital Media)
Ref No.: 16-01180
Location: New York, New York
Position Type:Right to Hire
Start Date: 04/07/2016

As a Senior Manager of Digital Marketing Strategy, you report into the Associate Director of Retention & Cross-Sell. You are a key driver of cross-channel digital marketing initiatives for the Digital Media Group.

This role blends strategic planning, campaign development, ongoing optimization, and results reporting. Your key objective is to use 1st and 3rd party data to personalize and improve our customers experience with the brand, prioritizing offers and content to increase lines of service and revenue per user. You have an in-depth understanding of our marketing technology stack, available industry tools, and addressable media platforms to bring this data to life in our customers' brand journey.

The Senior Manager coordinates with multiple stakeholders and data sources to assemble a customer level cross-channel view of the brand experience. This will culminate into targeting and merchandising strategies that will inform addressable media plans across multiple business units. You will work with channel leads on plan execution with continuous oversight of performance on a regular basis (weekly, monthly, and quarterly), drawing insights from various data sets to make adjustments when necessary and ensure we track towards our owned KPIs.


Strategic Planning
  • Collaborate with business partners and digital channel owners to develop the long term marketing strategy with the goal of driving key transactions
  • Partner with Business Analytics to establish progressive metrics that optimize our marketing efforts
  • Partner with Product teams to ensure new products and features support and enhance cross-platform marketing strategies
  • Campaign and program ideation that drives digital marketing innovation
  • Champion and drive segmentation and personalization across integrated marketing efforts
  • Act as the highly visible expert, producing broad stakeholder and executive dashboard communications
  • Foster and maintain strong relationships with key business partners to ensure business priorities are being met
  • Serve as key point of contact for business stakeholders, partnering with our Account team to identify, manage and report campaign status and results
Campaign Management
  • Yearly goal/KPI planning and tracking on a weekly & monthly basis
  • Prioritization of marketing efforts based on gaps & opportunities in yearly KPIs
  • Create post-campaign wrap reports that highlight successes and learnings
  • Cross-functional facilitation to ensure disparate channel teams (web content, email, social & paid media) work synergistically towards integrated goals
  • Familiarity with targeting & segmentation tools (TURN, Monetate & Ensighten)
  • Familiarity with Omniture Site Catalyst coupled with the ability to glean data-driven insights that inform and improve marketing efforts
  • Lead weekly performance review sessions in which team wide & channel specific goals are reported on
  • Offer insights and recommendations for future efforts based on weekly performance results