Previous Job
Previous
Digital Marketing Manager/Sr. Manager
Ref No.: 15-00921
Location: Newark, New Jersey
Position Type:Contract
Start Date / End Date: 05/18/2015 to 08/31/2015
Job Title: Digital Marketing Manager/Sr. Manager
Job Ref#: 15-00921
Job Location: Newark, NJ
 
Job Description: Client is looking for a Digital Marketing Manager to help bring our Acquisition Marketing group to the next level. Your mission and ours is unique and powerful fill hearts minds and souls with premium audio content that enables learning and literate entertainment.
Marketing:
  • From customer acquisition through lifecycle optimization Marketing fosters ideas that promote listening to content that will enrich and transform minds. Our goal is to inform and delight prospective customers and listeners through a rewarding membership and a world-class customer experience.
 About You:
  • You are a curious goal-oriented problem-solver experienced in identifying areas of opportunity to create marketing strategies. You are a digital media and e-commerce expert with a passion for analytics equally comfortable with creative and media setting campaign goals and designing reports to illustrate performance.
  • You are innovative strategic and efficient with an ability to operationalize and execute digital marketing campaigns from concept through end of campaign reporting
Key Responsibilities:
  • Develop digital marketing campaigns that inform engaged and acquire prospective customers Drive the strategy for the digital media plan and creative optimization using data and insights Develop creative briefs and test creative executions to inform copy and design optimizations Create opportunities to test new audience segments creative executions and media partners and digital media tactics Set and achieve acquisition goals for the digital media channel through accurate forecasting investment management media optimization and forecast recalibration Measure campaign effectiveness by tracking and monitoring key performance indicators including impressions clicks take rates conversion rates and CPA Evolve current mechanisms for tracking and attributing prospect and member touch points
 
Skills/Experience Requirements
  • Experience developing implementing tracking and optimizing digital media plans Ability to read data in multiple formats and pull together insights that drive strategy Proven track record of setting and meeting qualitative goals Ability to identify needs in reporting create reports and illustrate data to answer key questions that drive optimization Strong understanding or aptitude for learning the technical side of digital media including ad serving DSP optimization targeting audience data usage or multi-touch attribution
 Preferred Qualifications
  • 5+ years digital marketing or media experience in a goal-oriented organization
  • Experience setting and achieving qualitative goals for both brand and direct response objectives
  • Experience with measurement tools including ad servers multi-touch attribution brand health and web analytics