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Marketing Manager
Ref No.: 18-01937
Location: New York City, New York
Start Date / End Date: 04/23/2018 to 10/26/2018
Candidate will contribute to the development and implementation of integrated ad sales marketing strategies and solutions as multi-platform initiatives (on-air, online, mobile, social, local, emerging media, etc) for customers across. Candidates will be responsible for the following: • Ideation: Partner with internal cross-functional partners to formulate marketable sales strategies customized to fit client objectives. Will include scheduling brainstorming meetings, leading/participating in brainstorms, obtaining producer/legal approvals, and working with our content team to establish production costs/talent fees. • Project Management: Manage the execution of multi-platform packages sold to advertising partners. Ensure accountability, message consistency, and deliverables are met by all internal producers and partners. Oversee the post-sale process to help address campaign questions/refinements and maximize campaign delivery. • Presentation Materials: Create presentations and concept briefs that effectively communicate sponsorship opportunities and elements. Develop sales materials that offer engaging storytelling of sales solutions for both proactive opportunities and client-specific pitches. • Communication: Accountable for consistent and timely communication of relevant information as related to assigned shows/properties, such as potential sales opportunities (i.e. special episodes, stunts), changes in production timelines, etc. Liaise with all appropriate internal groups (digital sales, partnership marketing, on-air marketing/sales, editorial, research, etc.) to facilitate efficient and transparent communication. • Digital/Social: Ability to conceptualize and execute compelling digital content and user experience across digital and social platforms. Keep pace with trends across digital platforms and social media in order to translate trends into actionable sponsorship opportunities for advertisers • Creativity: Conceptualize ideas that connect with consumers that leverage the advertiser communication goals and properties • Presentation Skills: ability to communicate marketing concepts in a client meeting to support the sales process. • Cross-Platform: deep knowledge of and ability to communicate an idea through the lens of each medium and division of and that best leverages that medium (i.e. online, mobile, social, VOD, second-screen, on-air, etc.) • Content Development: work with creative leaders to conceptualize branded entertainment concepts that lives on all screens. • Consumer Engagement: ability to understand research and consumer habits and translate that to marketable ideas