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Marketing Specialist
Ref No.: 18-00762
Location: New York, New York
Start Date / End Date: 02/26/2018 to 08/31/2018
• Client Specific RFPs and Brainstorms: partner with sales and Network Partnership teams to formulate marketable sales strategies that are customized to fit specific client objectives. Including working cross functionally with editorial/production teams to create compelling ideas and sales materials. • Execute sales campaigns: oversee post-sales process across broadcast, digital, events. This may include creating TV billboards, launching digital special reports, working through branded content programs, managing event details, and post campaign wrap-up reports. The Marketing Specialist will liaise with internal and external stakeholders to ensure program commitments and deadlines are met. • Sales Collateral: create marketing communications collateral for new/upcoming programs/products including broadcast, digital and social opportunities (one-sheets, mini decks, case studies, etc.) • Administrative responsibilities as needed including: budget reconciliation, sales materials manag

ement, network sales/marketing requests and sold sponsorship tracking

 • 3+ years’ experience at an agency, media company, sales organization • Experience with the creation and presentation of Sales/Marketing materials to internal and external partners • Execution and delivery of client deliverables • Experience or strong interest in the financial markets, technology marketplace and corporate/B2B marketing • Adept at working with MS Office Suite (Excel/PowerPoint/Word/Outlook)• Strong interpersonal skills with internal and external clients • Excellent writing skills for internal and external communication ***Desired Skills**** • Strong organizational skills – ability to manage multiple projects simultaneously • Attention to detail, excellent comprehension • Understanding of presentation development including format, design • Experience working with brand advertising and marketing • Familiarity with the development and execution of sponsorships and promotions • Knowledge of media marketing, the sales process and media in general • Thorough knowledge of Word, PowerPoint, Excel, Adobe Photoshop etc. and presentation proficiencies • Experience with the creative development process with key stakeholders (sales, marketing, editorial) • Event planning familiarity/experience a plus • Familiarity with the standard syndicated analytics tools (Nielsen, Ipsos Affluent Survey, Erdos & Morgan, Omniture, @Plan, comScore, etc.) and ability to derive insights from the data