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Senior Analytics Strategist
Ref No.: 17-07406
Location: San Francisco, California
Position Type:Direct Placement
Start Date: 12/21/2017
 Description:

To be successful
  • You will leverage your ability to build trust and people relationships
  • Make your mark on client & team growth
  • Evolve your intellectual curiosity and help drive success analytics strategy
Knowledge, Skills, & Abilities
  • Must have several years of experience in the digital marketing field, preferably in an agency
  • Excellent interpersonal, presentation and time management skills; must enjoy collaborating with designers, online marketers, programmers and clients
  • 4+ years' experience in advanced digital analytics methodologies such as audience segmentation analysis, experimentation and testing, competitive analysis, surveys or market research
  • Experience using one or more digital analytics tools including Adobe Analytics, Google Analytics, Optimizely/Adobe Target, ClickTale, Moz/Awr, and Compete to analyze, interpret, draw conclusions and summarize information, and present these conclusions in written or verbal communications
  • Familiarity with statistics (regression, correlation, statistical significance, confidence intervals) a plus
Primary Responsibilities
  • Set up Analytics tools including Adobe Analytics and Google Analytics to measure, monitor, and provide insight into user behavior
  • Provides prompt and accurate responses to ad-hoc client requests regarding site analytics
  • Provides training to clients on best practices and how to gain the most value from their data
  • Aggregates data from websites and online marketing campaigns, presents findings and prepares preliminary performance evaluations and recommendations for media optimization
  • Create and maintain client documentation that reflects their usage of data and tools within the organization
  • Provides strategic direction to support leaders to evolve their organization by answering their business questions, and helping them do more of what works and less of what doesn't.
  • Recommend tools, metrics, and best practices for the measurement of online and offline marketing campaigns
  • Create and implement Multivariate and A/B testing plans (from hypothesis creation to influencing strategy to identifying success metrics) and post-test analysis
  • Executes reporting and analytic tasks in support of other team members
  • Perform business discovery to strategically guide clients towards increased analytics maturity