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Marketing Communications Coordinator
Ref No.: 17-02454
Location: Fresno, California
Position Type:Direct Placement
Start Date: 06/27/2017
Olam International is a leading agri-business operating across the value chain in 70 countries, supplying various products across 16 platforms to over 16,200 customers worldwide. From a direct sourcing and processing presence in most major producing countries, Olam has built a global leadership position in rice, sugar, cocoa, edible nuts, spices & vegetable ingredients. In 2016 Fortune recognized Olam at #23 in its 'Change the World' list.
We're making food better. Come join us.
The Marketing Communications Coordinator specifically supports and assists the Marketing Director in day to day activities while working on other department projects. To be successful, you possess a strong degree of organization, prioritization skills and an ability to understand our business, our vision and goals, and our organizational culture. As a member of the marketing team, you agree to be a strong communicator, highly organized, able to handle multiple and competing priorities while maintaining a positive and solution-oriented attitude.
The Marketing Coordinator will function in a B2B product and brand management function, to support the Marketing Department in the following areas:
Manage all external marketing campaigns (email distributions, web updates, direct mail, etc.)
Execution and implementation of strategic external marketing and communications plans
Maintain marketing content and calendars; oversee omni-channel marketing platforms
Strong understanding and command of acquisition and retention initiatives, online/social media, direct marketing, public relations, community involvement, advertising and brand management.
Interact directly with product line managers, R&D, agricultural operations and support staff to identify new marketing opportunities; respond to needs of the sales organization
Track marketing campaigns to evaluate results and provide recommendations for future marketing activities
Support public relations through researching, writing, and editing press releases
Align brand positioning, value propositions, messaging and creative strategy by understanding and refining senior leaderships goals and objectives
Maintain the master brand image, identity and communication style as a whole while understanding how to position it to communicate effectively within Olam
Ability to push boundaries, try new and innovative ways of thinking about and doing things, grow new businesses within the company
Coordinate logistical details for exhibitions and other events; organize resources, materials, and samples when applicable
Evaluate and recommend marketing opportunities consistent with product line objectives
Come to the table with ideas for the most effective messages and strategies for the marketplace. Identify research opportunities and key metrics
Participate in strategic discussions and provide creative solutions
Coordinate and manage agency support
Plan and oversee on-site event logistics; organize resources and materials, attend events, perform setup/break down, act as brand point of contact during events
Keep abreast of the latest trends and emerging technologies with regards to B2B ecommerce, SEO, analytics, mobile and social
All applicants must meet the following criteria for consideration in the Program:
4-year degree in marketing, business or related field;
5-7 years relevant experience
Proficient in Adobe Illustrator and InDesign
Social medial management and digital graphic design experience
Highly detail-oriented, organized and analytical
Project Management – Experience planning and implementing projects that support the marketing function
Interpersonal skills – Work well with others, communicate effectively with those around you
Excellent oral and written communication skills
Planning/Organizing – Prioritize and plan work activities and use time efficiently while working in a fast paced environment
Ability Build and nurture relationships with key influencers and organizations
Proficiency with: MS Word, PowerPoint, Excel, Outlook
Ability to confidently handle multiple projects simultaneously and under deadlines
Olam provides equality of opportunity for all persons with respect to hiring without discrimination on the grounds of race, color, religion, national origin, sex, pregnancy, age, disability, veteran status, or sexual orientation.