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Digital Visual Designer
Ref No.: 17-01800
Location: Dallas, Texas
Position Type:Direct Placement
Start Date: 05/31/2017
Job description

American Achievement Corporation has a long and successful history, providing products that mark special moments and achievements in people's lives. From our start in 1913 to today, the company has grown and evolved in many ways but the quality of our products and our commitment to our people have been at the highest standards throughout this long history.

In July of 2010, American Achievement Corporation (AAC) leveraged the reputations of both Taylor Publishing and Balfour to begin marketing and selling on-campus under one master brand: Balfour.

In June of 2015, the Company announced the acquisition of Gaspard LP, a North American manufacturer and distributor of academic regalia, clergy vestments, choral robes, and legal and judicial attire. Gaspard has a long history (founded in 1909) of manufacturing quality products at competitive prices and providing industry-leading customer service.

American Achievement provides products that forever mark the special moments of people's lives. As the parent company of brands such as ArtCarved ® , Balfour ® , Keepsake ® and Taylor Publishing ® , American Achievement's legacy is based upon the delivery of exceptional, innovative products, including class rings, yearbooks, graduation products, and affinity jewelry through in-school and retail distribution. American Achievement's products are available through a variety of distribution methods, including direct sales to students in high schools and colleges, national jewelry retailers, independent jewelry stores and mass merchandisers and direct to consumers from our websites. For more information on American Achievement, please visit our web site at

The company is privately held and well positioned for continued growth and expansion, both from a capital perspective as well as an ability to continue to drive product innovation, enhancement and channel expansion.

Job Summary:

The primary function of a visual designer will be to decide and implement how the website and other digital assets will look and work within the pre-defined templates. This role will be familiar with industry standard web style guidelines working within those parameters and making recommendations as a subject matter expert. Web design and production works with the graphic design team but also has expertise in Adobe Photoshop, 3D graphics, animation, responsive design and other software or applications used for web design and production.

Essential Job Functions:

Responsible for design elements and successful graphic production of the external web sites and mobile applications Evaluates competitors' and industry web sites to leverage evolving web designs and adapts or adopts new techniques to meet the needs of the business and improve usability Presents user trends, develops strategies and proposals to educate and ensure implementation of new design features that provide a good user experience for prospects, customers and agents.
Designs website content and graphics by coordinating with copywriters and graphic artists; designing or procuring images, icons, banners, audio enhancements, InfoGraphics, animation etc.
Support the design of user-based apps on an as-needed basis Maintains site appearance by thoroughly understanding design guidelines, developing and enforcing design and production standards, and editing submissions to exemplify the AAC brands Designs virtual assets for web properties Works with agencies on development of interactive tools for Ricoh's external web properties Initiates pull campaigns on external web properties to drive site traffic Specialized Knowledge/Skills:
Digital Content Skills.
Strong working knowledge of HTML, CSS, Photoshop, Illustrator, In Design, Acrobat, Visio, Microsoft Word, Excel and PowerPoint.
Strong Design Skills including Web Graphic Design, Web Savvy, Planning, Web User Interface Design, Web Programming Skills, Teamwork, Illustration Tools, Multimedia Content Development, Understanding Browser Capabilities, Verbal Communication Possesses project management skills.
Proven ability to manage multiple projects in a fast-paced, deadline-driven environment Ability to work collaboratively within a team and cross functionally (in a pod structure).
Action oriented and able to work independently.
Possesses analytical skills.
Possesses strong business acumen.
Demonstrates creativity, curiosity and is innovative; receptive to discussing and open to trying new and different ideas / approaches to do the job / work.
Customer centric; dedicated to meeting the expectations of internal and external customers.
Demonstrated ability to drive for results by meeting objectives and goals successfully; steadfastly push self and others for results.
Demonstrates a basic understanding of marketing principles including Products, Pricing, Promotion, and Positioning.
Possesses organizational agility; knows how to get things done both through formal channels and the informal network.


Minimum of 5 years web design and production experience

BA in Communications, Graphic Design, Marketing, Business, Computer Science or related field

3-5 years experience managing design and production for high traffic website