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Marketing Specialist (App store)
Ref No.: 18-01158
Location: Mountain View, California
Position Type:Contract
Experience Level: 4 Years
Start Date: 07/27/2018
Required
  • MARKETING SPECIALIST
  • APP STORE EXPERIENCE
  • MOBILE MARKETING
  • ADVANCED EXCEL
  • ANALYTICAL
Responsibilities:
  • App store optimization roadmap and pipeline planning
  • Change copy/creative edits, prepare for Norton Mobile Apps related to every release and App store optimization tests
  • Track team test ideas and hypotheses; assist with prioritization and scheduling.
  • Follow through localization needs and legal reviews to help ensure timely readiness for App releases, launches, optimization tests per app per app store
  • Help review agency contracts, terms and conditions, refund policies, help document relevant industry standards (Apple and Google Research), submit and manage purchase orders

Skills:
  • App store optimization roadmap and pipeline planning
  • Own metadata changes for across portfolio
  • Drive organic downloads through keyword optimization and conversion rate optimization
  • Follow through localization needs and legal reviews to help ensure timely readiness for App releases, launches, optimization tests per app per app store
  • Develop test and learn plans that can be translated into actionable insights
  • Work cross-functionally with product, creative, legal and acquisition to drive testing plans
  • Report on rankings and overall health across the app portfolio

Education:
  • Bachelor's degree in marketing/business administration or analytics