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Communication Assist I
Ref No.: 17-00379
Location: Stamford, Connecticut
Start Date: 07/20/2017

ROLE SUMMARY: 
- The Social Media & community Manager will implement a holistic approach in the Social Media Strategy, combining paid social with unpaid social activities 
- Develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media & Community Manager is a highly motivated individual with experience and a passion for Beauty content strategy, blogging, micro-blogging and community participation leadership. Work with Beauty functions (Real-Time-Marketing center, PR, marketing) to explore and identify ways to integrate social media into business strategies and marketing campaigns 
- Will be responsible for ensuring active and engaged communities around a defined topic or topics by managing editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. The goal is to establish a presence for the brand as well as to integrate the messaging into the community in a compelling and valuable way for the members 
- Actively build personal relationship with Beauty consumers by pro-actively and re-actively interacting with consumers (answering pre- & post-purchase questions) 

KEY AREAS OF RESPONSIBILITY 
- Understand / interpret insights of social listening reports around the concerned products 
- Share ideas to optimize social media plan 
- Manage online presence Social Media & Communities and/or Beauty platforms 
- Supports Real-Time-Marketing team to ensure holistic approach for social platforms 
- Organizing social media best practices 
- Aware of competitors social media landscape 
- Coordinate launch of social media initiatives with central team and support marketing campaigns and execution 
- Become an advocate for the brand in Social Media spaces 
- Identifies conversation topics 
- Map content needed per platform 
- Find UGC and make sure we can use it on our platforms 
- Develops roadmap of social experiments to test & learn 
- Creates content for unpaid social use on different platforms & make sure branding is correct 
- Setup and manage the brand's Beauty Facebook & Instagram pages (and any other relevant social media platform) 
- Shares ideas to capture online reviews. Monitor online ratings and respond accordingly 
- Linking pin between Products and Consumer care – set up community management protocol and social listening 
- Maintains a strong relationship with PR/Marketing/Communication 

KNOWLEDGE AND CRITICAL EXPERIENCES 
- Social media experience 
- Experience in designing customer experiences 
- Experience developing ambassador programs 
- Experience with community building efforts either using social media or other platforms 
- Understands search engines and can create content that is attractive to them. 
- Writing skills: will need to know how to create effective and engaging content in a lot of different styles, for websites, twitter, Facebook, etc. 
- Research: need to know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being use 
- Problem-Solving: figure out how to best communicate our message on different platforms 
- Organization: There are many different platforms, and new ones are being developed all the time. How you communicate on each, determining audience, and measuring tactics all take organization. 
- Interpersonal Skills. 
- Technical Skills: 
- Translate marketing strategy and campaigns into concrete concepts/proposals 
- Beauty savvy 

COMPETENCIES 
- Using the social media listening and publishing tools, applying brand guideline, social media guidelines, content management processes 
- Understand social KPI's and translate into informed social media strategy 
- ' Writing for the web' skills in English and local languages 
- Ability to tune social presence and content to needs of targeted audiences 
- Collaborate with campaign management, (marketing) communications, as well as social media analysts and strategists 
- Project management and reporting skills