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Marketing Coordinator (652037)
Ref No.: 18-18490
Location: Alexandria, Virginia
Description:
Client's B2B division provide end-to-end solutions for real estate professionals to help them be more efficient and effective, while remaining at the center of the real estate transaction.
The Marketing Coordinator is primarily responsible for technical execution around various digital marketing campaigns and assist with content creation and organization.
The ideal candidate will be extremely detail orientated and have the ability to evaluate and juggle priorities balancing focus and provide support to the marketing, training, and sales team members.

Requirements:

Duties and Responsibilities:
Coordinate and execute on digital campaign execution process from beginning to end, including but not limited to the gathering of requirements including lists, the quality assurance of the campaign, preparing HTML for emails, launch of the final product, and tracking the results. Experience with Responsys preferred.
Regularly update and maintain various web assets including, but not limited to, marketing websites, blogs and marketing landing pages to ensure they are optimized, timely and accurate.
Review, edit and publish content including blog articles, video scripts, infographics, etc. for B2B marketing channels.
Coordinate marketing/advertising agreements to facilitate content and track effectiveness of campaigns.
Regularly report on the effectivness of marketing campaigns to evaluate and optimize our efforts, as well as the content assets you are responsible for creating.
Updates job knowledge by participating in educational opportunities, reading trade publications, etc.