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Marketing Campaign Specialist
Ref No.: 18-18457
Location: Charlotte, North Carolina
Job Overview:

We are searching for an outstanding Campaign Specialist to manage multiple Marketing Automation and Cloud implementations on our Digital Marketing Agency team. He/She must have experience working with top Marketing Automation platforms including Adobe Campaign, Salesforce Exact Target and Pardot, Marketo, etc. We are seeking candidates who possess a range of Marketing Automation skills encompassing Email Marketing engagements and PM execution experience deploying Enterprise client MAP initiatives. Experience in End-End Omnichannel and Demand Generation models that incorporate Marketing Automation solutions as centralized foundation desired. Results oriented, team leadership and can-do attitude a must.
Responsibilities
  • Configuring and Implementing Marketing Automation schemas, workflows and campaigns for clients ensuring deployment and operational success of Enterprise client Marketing Automation & Demand Gen initiatives. Includes designing and implementing MAP architectures, Demand Gen models, user access/ management, data mapping and configurations, content and Customer Journeys implementation, 3rd party platform integrations, functionality and analytics.
  • Work closely with Director of Email & Marketing Automation, Campaign Strategists, Business Analysts, Solutions Architects, Data Analysts, ETL Developers, Project Managers, and Agency Client Partners to manage and execute multiple Marketing Automation, Email and Cloud Marketing engagements.
  • Configure and deploy Customer Journey Maps, Automation Schemas, Advanced Nurture Builds and Drip Flows, Custom Rules, Data Queries, Triggers, Email Templates, Landing Page Structures, Forms Frameworks and other Automation asset models.
  • Develop MAP Taxonomies and Folder Structures and Functional Models.
  • Develop Lead Stage, Lead Routing Flows, Content and data mapping and lead field stage automation in MAP and CRM platforms.
  • Issues Resolution on Marketing Automation and Marketing Cloud initiatives for MA component.
  • Assist Director with project scoping and estimates
  • Knowledge and application of Customer Journeys, Advanced automation, Attribution and best practices strongly desired.
Qualifications
  • 4+ years experience in a Technical Configuration role on Marketing Automation Platform Implementations.
  • 1+ years Adobe Campaign implementation experience, preferably Classic but Standard also acceptable
  • Integration Knowledge of CMS/DAM/DMP/CRM platforms with MA.
  • Knowledge of HTML5, UX/UI Design principles.
  • Familiarity with DB Marketing, Preference Management, Deliverability Best practices. Experience working with relational database systems such as MySQL, MSSQL or Oracle and some knowledge of SQL a plus.
  • 3-4+ years configurating ESP and Marketing Automation platform instances including Adobe Marketing Cloud and AEM, SalesForce Marketing Cloud, Pardot - ExactTarget, Oracle Eloqua, Marketo, etc.
  • Strong preference for Adobe Campaign certification.
BS in computer science or a related field, or sign