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Data Analyst - Digital Marketing
Ref No.: 18-17536
Location: Charlotte, North Carolina
This Digital Marketing Contractor will support Digital Marketing Channel Managers in the execution of highly visible targeted online marketing campaigns and measuring campaign performance. Candidate will have experience in analyzing data and campaign results. Candidate will support various lines of business, monitoring and improving performance of marketing campaigns within online banking. Candidate should have strong project management skills, relationship management skills, and QA skills.

Responsibilities include:
• Performance reporting and analysis along with providing recommendations for optimization
• Working with team members from various departments
• Maintaining and establishing routines for optimizing and improving channel management and performance
• On-time delivery of routine deliverables and performance reports
• Improving existing reporting routines

Required Skills:
• 2 to 3 years performance data management experience, preferably in digital
• Ability to work independently, as well as with a team, in a fast-paced environment while consistently meeting deadlines
• Must have excellent organizational skills and ability to multi-task efficiently
• Ability to communicate clearly, effectively, and concisely
• Proactive, self-starter who shows initiative and ability to drive results
• Process and systems knowledge used for marketing asset execution
• Minimum of a Bachelor's degree required
• Intermediate to advanced Excel and PowerPoint skills required
• Develop presentation materials
• Excellent time-management skills
• Must be detail-oriented

Desired Skills:
• Experience analyzing metrics such as Impressions, Clicks, CTR, etc.
• A/B testing experience
• Experience calculating statistical significance
• Experience with mobile marketing is a plus
• Experience in the financial industry is a plus
• eCommerce, onsite, interactive media background
• QA testing and validation experience
• Content management system experience
• Optimization within eCommerce or marketing
• Experience with Adobe Test & Target is a plus
*** Contractor will work on-site 100% of the time