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Email Marketing Specialist
Ref No.: 18-09807
Location: Newark, New Jersey
Job Description: Job Summary:
The Email Marketing Specialist will assist in the development and execution of all email marketing campaigns. This role will also assist the Marketing department on multiple projects simultaneously in order to meet marketing goals. This person should be creative, self-motivated, and able to work both independently and collaboratively, as well as have knowledge of current email best practice and HTM programming.
Responsibilities:
• Build email campaigns and modify email templates in HTML.
• Assist with execution of campaigns through marketing automation tool and deployment via Salesforce Marketing Cloud
• Troubleshoot technical issues related to HTML, templates, list segmentation, and other aspects of email execution as required.
• Perform day to day email marketing activities including but not limited to, email campaign set up, scheduling, testing, deployment and reporting.
• Perform quality assurance checks for all email campaigns.
• Support team with all marketing projects as needs arise.
Education/Experience:
• Bachelor's degree in Computer Programming, IT Development, Engineering or Business Administration preferred
• Minimum five (5) years' experience with email and online marketing
• Prior experience working with Salesforce Marketing Cloud (formerly Exact Target), Cheetah Mail and or Constant Contact. Prior experience with SAS Marketing Automation preferred
Additional licensing, certifications, registrations:
Knowledge:
• Excellent knowledge of HTML and graphic design principles skills
• Marketing tactics, email and design best practices
• Basic computer knowledge of Microsoft Office applications
• Strong written and verbal communications skills
Skills and Abilities:
• Solid project management skills with ability to multitask and manage multiple small to large projects in a cross-functional environment.
• Ability to work on a fast paced team with tight deadlines and drive excellent results.