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Marketing Consultant 5
Ref No.: 18-06229
Location: Enfield, Connecticut
Marketing Consultant
Enfield, CT

12 months +

Job Summary:
- Develops marketing strategies, roll-out plans and marketing materials to creatively promote workplace retirement and or voluntary products and services to plan key audiences
- Coordinates marketing efforts by planning and implementing marketing programs in order to meet identified current and future business needs.
- Writes compelling copy backed by solid understanding of product positioning, audience and message strategy and financial services.
- Understands a variety of marketing tactics and develops innovative marketing communication materials for a variety of media, including brochures, events, direct mailer, email blasts, websites, and PPT presentations.
- Creates internal communications to help sales team understand and sell products.
- Cultivate day-to day internal and partner relationships where you drive discussions for continual improvement of programs. Actively raise ideas for improving programs and be inspired to take risks and try new approaches.
- Maintain a deep understanding of competitive landscape and sales channel nuances.
- Project manager who maintains and communicates the status—including issues, deliverables and project progression—around a variety of project plans in support of current initiatives.
- Provide Senior Marketing leadership and business partner with reporting metrics on all initiatives/programs/projects.

Qualifications
• Bachelor's degree with at least 10 years of marketing experience; 3-5 years of this experience should be in the form of strategic marketing, and a minimum of 3-5 years of this experience should have dealt with retirement and/or voluntary marketing in an intermediary-sold environment.
• Strong knowledge of marketing principles and formulation of marketing strategy and robust programs.
• Strong program and project management skills are paramount to the success of this role.
• Prior experience in relationship management preferred.
• Ability to juggle, prioritize and balance goals, projects and personalities.
• Excellent analytical, organizational, and presentation skills.
• Excellent verbal and written communication skills with the ability to prepare clear and concise briefs