Previous Job
Marketing Data Analyst Consultant
Ref No.: 17-00371
Location: Atlanta, Georgia
Start Date: 12/06/2017

Summarises the reason why the job exists; and how it contributes to the overall goals of the organisation.
Responsible for developing key deliverables across measurement assessment, planning, implementation and analysis areas. Drives analysis of marketing campaigns and initiatives to identify tactics for optimizing marketing strategy, marketing efficiency and marketing effectiveness.

High-level grouping of responsibilities (broken down into tasks / activities) that a given role needs to perform in order to be successful
Key Responsibility Areas
Major Activities

Analytics Assessment
• Create assessment frameworks for evaluating marketing and analytics tools, services, and infrastructure
• Serve as subject matter expert on 1-2 analytic tools (e.g., Omniture, WebTrends, Offermatica, Optimost) and drive assessment recommendations and deliverables on these tools

Analytics Strategy & Planning
• Develop key deliverables across measurement strategy & planning process:
o Identify objectives & key success metrics
o Define measurement approach and requirements
o Develop roadmap for action
• Identify opportunities to include test and learn initiatives and work with capability subject matter experts to identify appropriate methods
• Select leading vendors / partners as appropriate and develop coordinate analytics strategy and planning activities across multiple team players
Analytics Implementation
• Outline and implement analytics tool reporting requirements (e.g., pixels, JavaScript, field parameters, source code capture), data capture, and data integration needs based on documented objectives and requirements in measurement plan
• Conduct QA on data capture and tracking implementation within analytic tools
• Implement analytics tool reporting and optimize reporting based on documented objectives and requirements Marketing.
• Expererce with Digital Media
• Drive data analysis for marketing initiatives, including:
o Selects appropriate analytic methods to be used
o Determine whether results from any in-market tests or surveys are significant and defines the confidence levels
o Bring marketing insight to analysis and recommendations
o Create campaign and program-level dashboards using basic tools (MS Excel) or analytic software packages (Omniture, Endeca)
o Lead content creation for presentations with respect to summary findings & recommendations and detailed analyses

The knowledge, skills and behaviour required for successful performance on the job

As per domain competencies defined for the role in the competency matrix

As per behavioural competencies defined for the career stage in the behavioural competency matrix