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Business Analyst, Assoc
Ref No.: 18-02969
Location: West Palm Beach, Florida
Start Date / End Date: 05/07/2018 to 05/06/2019
Description:
Conducts basic operational analyses that supports informed decision making within the business unit, under the direction of a Sr. Bus. Analyst, Bus. Analyst I or immediate supervisor with mentoring and guidance. Key responsibilities include small to medium special projects, quantitative and qualitative research, process design and modification, and report development. Applies standardized tools and techniques. 1 year related experience preferred. Bachelor's degree a plus.
Additional Job Details
Digital Customer Experience Consultant The Digital Customer Experience Consultant is responsible for developing and executing digital marketing strategies that achieve business objectives, deliver the highest quality leads, meet brand goals by implementing best practices in business and consumer digital experiences and position FPL Energy Services as a leader in the industry. •Provide strategic insights around audience/personas to improve marketing effectiveness, planning and execution •Manage the online reputation (social and digital) •Provide feedback to marketing plans to raise awareness, increase loyalty, and improve our customer's experience •Assists with the research, review, testing, and roll-out of new and/or enhanced products and services •Provide day-to-day management of digital channels including: •Websites •Organic & paid search •Email drip campaigns •Text messaging •Social media support •Data feeds to partner systems and websites Responsibilities: •Manages day-to-day operation of the company's corporate digital assets and assist in website enhancement projects, as well as administer company's web domain account •Use data driven insights to define digital strategy •Assist in developing user journeys and experiences to achieve business •Develop and distribute various program metrics •Enforce content standards and content governance by working closely with all content creators •Create roadmaps and project plans to guide execution of programs •Provides input and assists in the design, development and testing of the overall website and digital strategy •Ensures a consistent look and feel throughout all web •Interfaces with the Company's IT group to ensure proper integration is established and stabilized between websites and transactional software •Share market and customer insights to fuel innovation; position products and service offerings at the segment/discipline level; anticipate product and service trends and outline new market opportunities. •Manage the planning, execution, delivery and measurement of developed programs. •Works with internal customers related to specific organizational needs on a project-by-project basis and attends, consults, and contributes at meetings with both internal and external clients and other parties. •Keeps abreast of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training classes, research and/or subscribing to the internet or other professional publications, or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility. Experience, Knowledge, Skills, Abilities: •Minimum of 4-5 years Digital Marketing experience is required. •Successful track record of project management, communication and project budget management is required. •Demonstrated proficiency in written and oral communication skills in order to read, write, and communicate with impact and persuasively. •Expert knowledge of Google analytics, social listening tools, website tracking software, etc. •Advance skill level with content management systems and related software, as well as website development and maintenance and reporting best practices. •Strong background and working experience as a project manager and/or production manager •College degree in related field and/or equivalent employment experience in digital customer experience
Will Per Diem and Mob/De-Mob expense types be available for this requisition?
No
If Per Diem is available, please indicate the maximum amount:
0
Hours per Day 8
Hours per Week 40
Total Hours 2,088.00