Previous Job
Marketing Science
Ref No.: 18-56515
Location: Chicago, Illinois
Position Type:Contract
Start Date: 08/07/2018
 Core marketing strategy/discovery project
  1. Assess and evaluate the marketing  technology  stack and operational  processes to identify opportunities  that will enhance customer communication strategies, increase speed to market, and create operational efficiencies. This includes:
a.       Technologies that enable personalization:
·       Tag Management
·       Dynamic  Creative Testing
·       Decision Management
·       Content  Management
·       Digital ID Management
·       Campaign  Management
·       Data Management  Platform  (DMP)
·       Personalization  Reporting  & Insights
a.       Platforms to use for site personalization and combination of platforms that work best together to drive toward objectives
b.       Process maps that drive operational efficiencies – getting campaigns into market
  1. Provide a series of documented recommendations,  which are specific and applicable to short-term and long-term goals