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Sr. Manager, Planning (Integrated Marketing)
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Ref No.: |
24-160663 |
Location: |
Illinois
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Position Type: | Contract |
Start Date / End Date: | 10/07/2024 to 03/30/2025 |
Title: Sr. Manager, Planning (Integrated Marketing)
Duration: 6+ Months contract with possibility of extension or FTE
Location: Chicago, IL 60642 (100% Remote role)
Work hours: 8 am - 5:30 pm
Position description
- Sr. Manager, Experience Planning (Integrated Marketing) This contractor will continually improve how we develop meaningful and effective consumer experiences through the full marketing journey.
- They will champion the use of technology and data to create end-to-end full funnel campaigns for the Sweet Snacking category that bring to life breakthrough, culturally relevant creative ideas that tackle brand and creative challenges.
- In this integrated marketing role, they'll identify and serve experiences to audiences that have the greatest growth potential, mapping to specific messaging and content that will resonate most, across all Paid/Owned/Earned channels inclusive of Omni-commerce.
- They will support the team to create best in class strategies, audience approaches, campaigns, and measurement frameworks to strengthen ROI and Effectiveness for our rands.
- This role is the ultimate dot connector, see the big picture view and are obsessed with delivering integrated consumer experiences in partnership with best-in class creative and media agencies.
- Set the Strategy – In partnership with the Brand team, you'll support the development of the annual marketing plans to deliver against the business needs.
- They'll lead every step through the full process - creation of agency briefs to creative development through measurement of the programs - that the plans deliver against the business KPIs.
- They'll be aware of all paid media efforts and help lead the charge on creative inputs.
- They'll map specific messaging & creative across the funnel; this includes leveraging data and technology to continually improve our Effectiveness and ROIs through enhanced approaches and initiatives.
- Champion Integrated Connections Planning – You'll be helping lead the team to development the full consumer Experience Plan; ensuring each channel is stretching with maximum opportunity to create multi-touchpoint experiences for our consumers and cultural breakthrough.
- They'll identify big idea opportunities that drive relevancy, breakthrough & persuasion to improve effectiveness (and then bring those campaigns to life).
- They will define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
- They will serve as master connector within Client's own walls as a conduit with Away from Home (food service), Corporate Affairs, Wellbeing and Omni, to name a few.
Skill Required
- Strong cross-channel knowledge including traditional, Digital/Search, CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.
- Deep understanding of our consumers, culture, category, brands and the interplay between each.
- Expertise in behavioural science principles and how each can be leveraged for maximum consumer engagement/participation.
- Proven ideation, brainstorming, and facilitation skills.
- Belief and commitment to the power of ideas, the creative process, and the ability to discern which will lead to a breakthrough presence in market and behaviour change.
- Dedication and championing of the ICP process, our brands, and our teams across the organization and the industry.
- Demonstrated leadership in motivating, coalescing, and working with cross functional teams.
- Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.
- Strong knowledge of various marketing channels i.e. digital, search, CRM, PR, experiential, eComm.
- Cross-channel marketing, strategic insights, leadership, project management, creative ideation.
Five most critical skills
Collaboration
- Demonstrated leadership in motivating, coalescing, and working with cross functional teams.
Project Management
- Define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
Cross Channel Knowledge
- Strong cross-channel knowledge including traditional, Digital/Search, CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.
Strategic & Consumer Insight Driven
- Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.
- Courage to think big, speak up and fearlessly pursue opportunities: Belief and commitment to the power of ideas, the creative process, and the ability to discern which will lead to a breakthrough presence in market and behaviour change.
Experience Required
- 10 years of integrated marketing experience, with a heavy focus on digital.
Education Required
- Bachelor's degree in marketing or related field.
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