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-Identify messaging & creative to effectively brief ad agencies, driving Acquisition (general market & re-targeting) digital campaigns in market
- Partner with Divisions & MarCom Director to help drive test and learn environment whereby champions are always being challenged
-Work with ad agencies to understand unique marketing trends in the creative & reporting digital space.
-Stay connected to Divisional results and identify Marcom opportunities to drive results.
-Secure all stakeholder approval (including legal) on all messaging and digital assets.
-Manage all budgets and timelines to ensure all projects are delivered on time, to spec and on budget.
-Drive analysis of all Marcom activities; distills digital results and insights for senior leadership discussions.
-Leverage Omniture, AAM and Test & Target tools at a high level to pull independent reports, as needed
-Consistent exercise of independent judgment in matters of creative decisions.
-Other duties and responsibilities as assigned
-Results-oriented, self-starter with an entrepreneurial spirit and embraces innovation
-Deep knowledge of the Hispanic consumer digital behavior and insights
-Shows sound judgement with regards to strategy and creative, insights & data
-Understands a sales-driven culture and is hyper focused on acquiring new customers while maintaining brand health.
- Easily adapts to change.
-Strong writing skills, especially for creative briefs & results reporting summaries
-Excellent communication skills -- for presenting, providing creative feedback, driving result summaries
-Highly organized and able to handle multiple projects simultaneously
- Eye for detail and the ability to ensure projects of any scale are delivered on time including initiatives involving multiple stakeholders
-Deep experience in digital creative production
-Consensus building skills to align various stakeholders (Marcom, Marketing, Product, Divisions, Agencies)
Education Level - Bachelors Degree or Equivalent
Field of Study - Business, Marketing, Advertising, Marketing Communications
Years Experience - Generally requires 6-9 years related experience
The ideal candidate is a driven performer who has experience managing, executing & deploying campaigns, gathering inputs from multiple stakeholders and providing critical thinking to optimize results. The individual needs to have a strong background driving ROI based campaigns, with a creative eye, deep executional experience and in-depth knowledge of Hispanic consumers.
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DIVERSANT (diversant.com) is one of the largest African-American owned IT staffing firms in the U.S. We offer rewarding career opportunities with many of the nation’s leading corporations. Our experienced recruiters understand what hiring managers look for in a candidate and provide our applicants with the proper support and guidance along the entire application and interviewing process. We offer opportunities on a contingent, contract-to-hire, and direct hire basis. At DIVERSANT, we are committed to providing the highest level of service and satisfaction to our customers, consultants, and employees.
DIVERSANT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, DIVERSANT complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
WORK OPPORTUNITY TAX CREDIT
Diversant LLC participates in the Work Opportunity Tax Credit program. ADP Tax Credits administers this program on our behalf. It is vital that you follow the steps listed below in order for the tax credits to be processed. We appreciate your cooperation. Please note participation in this program is voluntary and is a required part of the employment application process. Formal application steps should still be followed.
Work Opportunity Tax Credit Applicant Instructions
• Open https://tcs.adp.com/screen/index.html?cc=diversant
Note: To change the language on screen please select a language from the dropdown box
• Click on Continue to begin
• Please answer each question including electronically signing any applicable forms
• To complete the interview and save your work, please click eSign and Finish
• If applicable, upload any available supporting documents and click Continue