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Web/Mobile Analytics Implementation Analyst
Ref No.: 16-13400
Location: Charlotte, North Carolina
We are looking for Web/Mobile Analytics Implementation Analyst with hands on experience with Adobe Analytics, JavaScript, and Tag Management System (TMS), preferably using Ensighten.

RESPONSIBILITIES

• The candidate must have a strong Web Analytics background with a working knowledge of ecommerce and various tagging technologies, specifically with Adobe Site Catalyst, online marketing and third party pixels.
JavaScript coding necessary for analytics tagging using libraries such as JQuery, AngularJS
• Ability to translate business requirements and Measurement Plans into an analytics tagging implementation guide.
• Must have a thorough understanding of Solutions Design Reference documentation.
• Using Agile Scrum project management principles evaluate business goals and objectives from multiple business teams and have a good understanding of KPIs, Measurement Plans, Solution Design Reference (SDR), develop tracking/tagging strategies to allow individuals and teams to measure success
• Assist with implementation of third party pixels for marketing campaigns implemented using Ensighten
• Conduct platform training and knowledge sharing in web analytics for stakeholders and the project team
• Leverage various platform API's to develop custom dashboards and other applications that provide increased value and ROI


Preferred Skills:

• Experience with mobile analytics implementation
• Understanding of how to translate business requirements into KPIs, data collection requirements and reports
• Ensighten Manage certification
• Other tag management solutions such as Signal and Tealium
• Working knowledge of JSON, DOM, XML, XPath, REST, RegEx, AngularJS
• Experience implementing A/B and multivariate testing
• Experience with Observe Point Audit/Simulation tool