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Web Analytics – Adobe analytics – Implementation
Ref No.: 16-06273
Location: Phoenix, Arizona

· Work in collaboration with technology team and analysts to determine and implement best Adobe Analytics instrumentation, ensure business requirements are met and data capture is clean
· Lead Adobe DTM instrumentation transition from traditional Omniture instrumentation
· Participate in the ongoing Adobe implementation workflow:
· Work with business stakeholders and analysts to understand the problem being solved and desired outcome of implementation
· Guide analysts through the measurement strategy process to construct appropriate KPIs and develop business requirements
· Define implementation additions and modifications
· Provide front-end engineering teams with clear tagging specifications
· Aid in QA of implementation to verify that the correct data is getting passed to Adobe in a usable form
· Work with analysts to be sure they can use the result to accomplish their original goals, and that they understand how to get to the data they want to use

· Knowledge of Omniture (Adobe SiteCatalyst) and Adobe DTM tagging, including troubleshot, implementation, solution design and requirement gathering
· Outstanding communication skills, with the ability to clearly present digital analytics solution, context, and implications to business partners
· Ability to QA and test tagging
· Familiarity with HTML, JavaScript, and computer programming concepts
· Exposure to web diagnostic tools like Adobe Digital Pulse Debugger, Developer tool, Omnibug, CharlesProxy or Firebug