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Senior Writer
Ref No.: 15-04255
Location: Houston, Texas
Summary
We're seeking a highly-skilled Senior Copywriter to join our growing in-house ad agency. The right candidate must craft engaging headlines and persuasive body copy for a variety of marketing communications media (e.g. print, digital, and broadcast). Candidate must show an ability to write in several styles and juggle multiple campaigns. Direct response marketing experience and strategic thinking is required. They will be expected to adhere to brand standards and provide solutions in line with business objectives and priorities. The Senior Copywriter may take on creative lead responsibilities including editing/proofreading work and mentoring junior creatives.

Essential Duties/Responsibilities
  • Write high-converting, long-form direct marketing communication aligned with our brand voice
  • Lead brainstorms, provide design feedback and write compelling, strategy-based communications (e.g., creative strategy proposals, marketing communications and corporate communications)
  • Lead direct response strategy for the team and disseminate best practices to junior writers
  • Inspire and collaborate with team to produce creative that is on strategy and pushes creative boundaries
  • Ensure consistency and compliance with company brand standards
  • Participate in strategy discussions and provide creative solutions
  • Research clients, competitors and industry-trends





Additional Knowledge, Skills and Abilities

 
  • Excellent written and oral communication; can present and sell an idea
  • Ability to write fast when needed or push an idea further when needed; has the instincts to know the difference
  • Effectively develops and directs projects from concept to completion
  • Strong attention to detail, organization and time management skills
  • Ability to think strategically and provide creative solutions
  • Solid business acumen and problem-solving skills
  • Works well under pressure; can multi-task in a constantly changing, deadline-sensitive environment
  • Self-motivated and resourceful; demands high-quality work in self and others





Experience & Education

 
  • 7+ years of direct response copywriting in an agency or in-house creative group
  • Bachelor's degree preferred