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Digital Designer
Ref No.: 15-00505
Location: HERNDON, Virginia
K12 is seeking an experienced designer as part of the Digital Testing and Optimization team, in the production of creative assets for various company websites, paid media landing pages and banner advertisements. This person will work closely with business owners aligned around specific conversion and user-behavior goals to create compelling and relevant creative to be tested through the company's online testing platform. This digital designer will be a critical team member responsible for designing highly engaging creative that drive measurable results while supporting brand goals and corporate messaging. This digital designer believes in and has experience with a mobile-first approach, and has an understanding of UI and UX design.

Create new and update existing creative design assets for various company websites
Develop new designs and layouts to test on lead-generation landing pages and banner advertisements.
Assist with updating and resizing of creative for mobile and tablet sites
Work closely with the digital media team in executing ad campaigns to support product launches, seasonal marketing efforts, display marketing banner campaigns
Follow overall corporate, site and brand guidelines in all design creative




BA or BFA degree in Graphic Design or related field. Significant experience designing digital creative that leads to online conversion, specifically lead-form landing pages and banner advertisements. Must have a solid understanding of UX and UI design principles and how they affect web-behavior. Must be able to show a portfolio of the work that demonstrates solid design skills, use of typography, web design and usability. Must effectively communicate message to customer through effective visual creations utilizing colors, fonts, product photos, model shots, and backgrounds. Must have the ability to work in a fast paced, deadline driven environment. Must be a team player with strong interpersonal and communication skills. OTHER SKILLS & ABILITIES: Ability to work on Mac or PC Proficient with Adobe Creative Suite Must have a pixel-perfect attention to detail. Basic understanding of CSS, HTML, Javascript and how it relates to web-design.