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Marketing Analyst - IV
Ref No.: 17-29534
Location: Ashburn
Digital Customer Experience Manager: The Digital Customer Experience Manager has a strong background in digital marketing and is responsible for setting and implementing a U.S. and Global web design and content strategy that drives content engagement and lead conversion, business value and a world-class online customer experience. Supports US and global marketing campaigns with full-scale, synchronized delivery of webpages (including lead capture form) and related assets, timed with PR announcements, paid media, social media and e-mail campaigns. Drives organic traffic through implementation of SEO tactics and oversees SEO strategy for the site. Drives leads by implementing gating across campaigns and streamlines lead capture form and back-end Salesforce.com processes to efficiently attribute leads to the web. Role requires strong focus on conversion optimization and background in designing and evaluating AB tests to drive online results. Manages cross-functional teams to meet business objectives; manages and provides direction and approval to agencies to deliver a design and experience on the website and to enable search-optimized content, including tracking of hours and budgets to ensure objectives are met on time and on budget. Requires on-the-spot, strategic decision making and accountability. This job throws new scenarios every day and this person must have the managerial, strategic thinking experience to react quickly and to overcome barriers so that the project can proceed on-time and on-budget. There is no cookie cutter approach to this position. It is about adapting to change and leading the team through the decisions necessary to drive to an end result that will exceed expectations. Individual must also have strong expertise in using Adobe Experience Manager to create, manage and deploy content and assets across a website.