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Senior Marketing Manager
Ref No.: 17-14956
Location: Washington, District of Columbia
JOB INFORMATION


The Senior Marketing Manager is in the fixed income investment marketing team, which aims be the industry leader in customer experience, product transparency, and investor insights. This Senior Marketing Manager will act in a lead role to support the Company in executing corporate priorities and goals. The Senior Marketing Manager will work directly with clients in the Single-Family and Multifamily businesses, the Client Capital Markets group, and peers across the Company to deliver on fixed-income investor outreach efforts through strategic marketing campaigns. Apply existing knowledge of Capital Markets and the investor customer to market fixed income investment products, while contributing to a culture of continuous improvement and innovation. Support the overall strategic direction of the team and support the growth of junior members of the team.


KEY JOB FUNCTIONS
  • Lead projects from conception to completion by defining customer objectives, designing project plans, developing success criteria, managing scope and timelines, and collaborating with customers and stakeholders.
  • Develop strategic marketing plans for Client's products with product heads to further relationships with current and prospective clients.
  • Contribute to defining the strategic direction for the group's Customer Relationship Management platform.
  • Develop innovative, multi-channel marketing materials to educate existing and prospective investors, and further the web and digital presence of marketing content.
  • Develop a unified performance measurement approach for the marketing team to understanding stakeholder and customer satisfaction.
  • Use Client's analytic tools to enhance marketing strategies to identify new/non-traditional investors and find new market segments for Client's products.
  • Apply analytic techniques to identify trends in internal and external data sources to measure impact of marketing efforts.
  • Collaborate regularly with internal business partners, such as corporate communications, compliance, and legal.
  • Provide factual and quality information about Client's business and fixed-income products to internal and external executive-level stakeholders.
  • Lead fixed-income investment related marketing activities with institutional investors, dealers, and researchers through in-person meetings, presentations, and digital materials.
  • Provide guidance and leadership to less experienced members of the team and support overall workload management.

Qualifications:

EDUCATION
  • Bachelor's Degree or equivalent required

MINIMUM EXPERIENCE
  • 8-10 years of related experience

SPECIALIZED KNOWLEDGE & SKILLS
  • Program management and project management experience (required)
  • Strong leadership and mentoring skills
  • Experience in designing, and executing marketing campaigns
  • Track record of building positive and sustaining relationships with internal and external stakeholders
  • Ability to synthesize technical product information into concise and useful insights for customers
  • Ability to weave clear and compelling stories throughout marketing materials to support conferences, roadshows, meetings, and educational purposes
  • Strong critical thinking skills and ability to develop creative solutions
  • Excellent presentation, writing, and verbal communication skills
  • A keen attention to detail and data visualization skills
  • Strong organizational and analytical skills, with the ability to meet deadlines
  • Ability to thrive in a challenging, dynamic environment with multiple priorities and short deadlines
  • Positive and energetic attitude
  • Proactive and able to work independently, as well as be a team player
  • Proficiency with use of Microsoft Office products such as Word, Excel, and PowerPoint.
  • Knowledge of Client's role in the mortgage finance system, capital markets, and fixed-income products

EMPLOYMENT

As a condition of employment with Client, any successful job applicant will be required to pass a pre-employment drug screen and to successfully complete a background investigation, which may also include a credit check for positions in some areas of our business.

Client is an Equal Opportunity Employer.

Employee Status:
Regular
Job Type:
Standard
More Information About the Job
Is Relocation Available?
Yes, nationwide
Is there a bonus structure?
20% or higher
Are you open to sponsorship?
No
This position is:
Backfill
Is there a possibility to work remote?
No
Is there equity?
No
Are there flexible work hours?
No
Does this position have direct reports?
No
Who does this position report to?
Director, Securities Marketing
What are the 3-4 non-negotiable requirements on this position?
Ability to build and manage a project plan Experience in managing projects Ability to create synergies across various projects Client experience Project Management experience 8-10 years experience in relevant experience writing and verbal skills - ability to story tale to paint a story
What are the nice-to-have skills?
Not a person manager but process manager Help to lead projects to inception to completion Ability to enhance customer experience - help build strategic vision (multi-b2b marketing) - how to measure success Salesforce, presentation software experience, using MS powerpoint Ability to have used marketing software tools and be able to build business case on why to start to implement to progress Client Marketing experience in banking is preferred but not required
What is exciting about this opportunity? Please use this section to describe team and company culture.
Fixed income marketing team - work with internal clients - product heads in fixed income for board investor board - not a sales dept but marketing dept to help get products to market, ongoing projects as well Someone who has a consultant like approach is a positive Position is located in DC, could offer a sign on bonus if needed to relocate Midpoint salary is $187k - bonus structure is a long term incentive (based on performance of employee & company) - paid out over 2 years projects to work on in next 3-4 months: help to revised internal client presentations & Salesforce CRM Open environment sitting within clients space, excellent client/partnership, ability to give advice but no it may not be taken action on it from client, treat team members & ability to mentor team members/collaboration, soft skills to story tale Interview process - phone screen with Director, in-person interview onsite - will interview with 4-5 internal clients 2 questions or answers to look for from the candidates - 1. Look for candidates that can speak to team focus and articulate an individual contribution 2. Ability to market and breakdown product and market to a client