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Adobe Analytics (Site Catalyst)
Ref No.: 17-10666
Location: Sunnyvale, California
Detailed Job description:
  • Evaluate business goals and objectives from multiple business teams, assist business lines to articulate KPIs and translate KPIs to a measurement plan to develop tracking/tagging strategies for measuring online metrics
  • Responsible for creating technical implementation specs for SiteCatalyst and working with development, CMS and Ensighten teams on the implementation.
  • Responsible for creating dimensions, metrics and dashboards in Data Workbench based on the Key Performance Indicators provided by the business line.
  • Responsible for creating testing artifacts and performing quality assurance tests on tracking implementations * Extensive dashboard development in both Site Cat and Data Workbench based on Business Lines KPIs.
  • Assist with tracking and improving the results of marketing campaigns * Provide best practices to business lines in solving web analytics platform strategy and technical needs
Skill matrix – This will help us to fine tune our search
Mandatory Skills Skill Proficiency
Years of Experience Basic Knowledge Medium Expert
Javascript/Jquery   X    
Digital Analytics 3     X
Adobe Analytics (Site Catalyst 3     X
Adobe DataWorkbench 1   X