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Marketing Manager- Salesforce Marketing Cloud
Ref No.: 18-30878
Location: Ewing, New Jersey
Position Type:Contract
Experience Level: 6 Years
Start Date: 05/25/2018
 Role:               Marketing Manager- Salesforce Marketing Cloud
Location:       Ewing NJ
Duration:       Long term Contract
 
Job Responsibilities:
 
Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.com
Develop and implement marketing automation in MarketingCloud (ExactTarget)
Manage email marketing campaigns for Affinity business segments, including solicitation and retention efforts
Analyze and report results that will drive further optimization for email performance
Continually enhance customer experiences using Salesforce.com and MarketingCloud automation
 
Required Experience:
 
3+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, , Data Extensions, AmpScript, Social Studio and Advertising Studio
Expertise on Salesforce Marketing Cloud Connect integration management
2+ years of experience with Salesforce Sales Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration
Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment
Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred)
Experience with standard Internet and email technologies and protocols
Experience with creating and editing CSS and HTML, for email template design
Experience with responsive design website and email layouts, for optimal mobile experiences