Product Marketing Specialist
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Product Marketing Specialist
Ref No.: 18-23904
Location: Santa Clara, California
Position Type:Direct Placement
Start Date: 04/09/2018

Responsibilities:

· Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
· Recommends investment decisions for new product development
· Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis
· Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
· Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
· Understands technical and business environments. Assists with the development of strategies to meet business objectives
· Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
· Manages release of complex products through the end of their product life cycle
· Functional Knowledge
· Demonstrates depth and/or breadth of expertise in own specialized discipline or field
· Business Expertise
· Interprets internal/external business challenges and recommends best practices to improve products, processes or services
· Leadership